How about "servicing"?
That's certainly been a popular word in the WORKPLACE.
I don't know about you, but any time I hear about "servicing a customer," the mental image that pops into my head is decidedly non-corporate.
So I did a little test and typed 'servicing' into a Google image search.
Surprisingly, all the images that appeared on the first page of the search were quite innocent. I was puzzled.
Then I had the brilliant idea of repeating the search with my filter off. Wow! I'd rather work at those companies!
I suppose the term is used because 'serving' sounds demeaning. But I think it connotes something nicer and more personal. I'd rather be served than serviced, naughty pictures notwithstanding.
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